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The number of users reaches 484 million. Tencent, NetEase, and Perfect World want to continue to increase the upstream and downstream of the e-sports industry

by:Toysmax     2021-05-10

In recent years, the development of social technology has accelerated, and the e-sports industry has also become the development direction of Tencent, NetEase, and Perfect World.

On August 2, the 18th China International Digital Interactive Entertainment Exhibition (hereinafter referred to as 'ChinaJoy') gradually came to an end. Key words and, at the same time, companies including Tencent, NetEase, and Perfect World have also revealed their willingness to continue to increase in the field of e-sports. Not only the e-sports experience hall, e-sports ecological industrial park and other projects are about to land or enter construction At the same time, it also plans to continue to explore the upstream and downstream of the e-sports industry by creating high-quality games and holding e-sports events.

According to the relevant person in charge of Tencent, Tencent has been in the field of e-sports for ten years. Up to now, Tencent e-sports has established a remote production and broadcasting center for e-sports events with China Central Radio and Television. At the same time, the new KPL King of Glory Professional League Spring Finals also ended last month. In the future, a series of important professional leagues such as the PEC Peace Elite Global Finals and the Royal Wars Global Finals will also be launched one after another. In addition, the first comprehensive e-sports experience hall in China, Tencent e-sports V-Station experience hall, will also be in It was in Shanghai on October 1st this year.

While Tencent is eyeing e-sports, NetEase is not far behind, and is frequently taking action by building e-sports parks and seeking to cultivate professional talents. 'At present, the NetEase e-sports ecological park has entered the construction stage, including product development, arenas, team development and other industrial modules will be implemented here. In the future, through the park model to exert agglomeration effect, we hope to further open up the upstream and downstream of e-sports. The entire industry chain reduces costs and increases efficiency. At the same time, as the talent gap in China's e-sports industry is as high as 500,000, we have launched two talent incubation programs, the 'NetEase E-sports Agency' and the 'NeXT Astral Plan'.' NetEase Games The relevant person in charge said.

The active deployment of e-sports by many companies is inseparable from the market potential of the industry. According to the China Game Industry Report for January-June 2020, my country's e-sports industry developed rapidly in the first half of this year, and realized e-sports game marketing revenue of 71.936 billion yuan, a year-on-year increase of 54.69%, a significant increase. Correspondingly, e-sports users have also continued to grow, making the number of e-sports users in my country from January to June increased by 9.94% year-on-year, reaching approximately 484 million.

The continuous growth of market size and user scale has also allowed more and more companies to join the ranks of e-sports. According to the data of the professional version of Tianyancha, since 2019, my country's e-sports-related companies have added an average of over 270 new ones each month, and nearly 1,600 new ones have been added in the first half of this year alone. At present, the total number of e-sports related companies in my country has exceeded 10,000, of which 90% were established within 5 years.

In the view of Perfect World CEO Xiao Hong, e-sports is derived from games and has become a unique field with rapid development. It will be the fastest growing single field in the game derivative field. There are many new Although the current development and development of the e-sports business model is still at a very early stage, technological innovation has become the 'engine' for the rise and development of the e-sports industry. The future is the era of e-sports, and events can inspire the most primitive human will to compete. Although many new fans are not familiar with e-sports, they will still be attracted by e-sports. The e-sports industry should use innovation as the contact point for cooperation. In addition to technology bringing us a very impressive future, the cooperation between enterprises and the government and the cooperation between the upstream and downstream of different industrial chains can keep the e-sports industry developing and fast. The core point of development.

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