The lack of drone software turns into a toy
At present, after running-in and pains, the development path of the Internet and technology enterprises is clear: the combination of soft and hard. The hardware is the skeleton and assumes the role of the entrance; the software, applications, etc. are the soul, which is responsible for stimulating purchases and promoting development. As long as the hard and soft legs walk together, a complete ecological chain can be built. Take the explosive VR and AR as examples. The previous N models of hardware were not tepid, and it was not until the emergence of the game 'Pokemon GO' that it triggered a frenzy of pursuit. Today, drones are also facing the 'soul crisis' of lack of software and applications.
It is undeniable that the field of drones has great development potential, involving shooting, rescue, agriculture, surveying and mapping, surveying, meteorology and other industries, and it is also Accelerate the transformation from toys to tools. But the more widely used drones are, it means that the 'soul' of software and applications must also keep up with the rapid pace of hardware 'body'. From the current point of view, although many companies are trying to promote the further evolution of drones at the software and application level, they have achieved little effect. The crisis in the development of drones lies in 'soft'.
UAVs are running at a high speed at the hardware level, but they are lacking in software
Nowadays, UAVs are absolutely hot. It can be seen from the Baidu index that since 2011, the popularity of drones has basically been rising at a high speed. This proves that not only the industry is paying great attention to it, but the general public has also shown strong interest due to the rapid development of drones.
In addition, the potential of drones has also aroused great enthusiasm among practitioners. Whether it is the entry of giants through investment or the influx of thousands of start-up companies, the drone field is in full swing. Driven by innovation, drones have also shown a flourishing trend at the hardware level. The extremely small drone can be called a 'sneak camera artifact'; the latest research results of Imperial College of the United Kingdom show that wireless charging technology can be used to charge drones with great potential; high-end, low-end, different shapes and functional subdivisions The classification of drones is becoming more and more detailed...
Unfortunately, compared to the high-speed speed of drones at the hardware level, the software and applications of the 'soul' have not shown the same momentum. . UAV software and applications are now relatively scarce, especially in targeted subdivisions. Software and applications have not kept up with the speed of UAV hardware, and even caused the latter to become a decoration.
The capital sector sees a decline in the development of drones and stagnates
I have to admit that there are also giants in the drone market: DJI’s estimated value is as high as 80 Billion U.S. dollars, while controlling 70% of the UAV market. But behind the dominance is the reality that it is difficult for more small and medium-sized drone companies to get ahead. In order to cope with the cruel competition, some UAV companies have begun to transform, from the innovation of UAV hardware to the direction of developing software and applications for large UAV companies.
In August of this year, drone manufacturer DroneDeploy received US$20 million in Series B financing, and it is currently building the mapping software needed by DJI drones. But not all drone manufacturers are so lucky. The capital winter has spread to the previously popular drone industry.
According to the Venture Pulse venture report jointly released by KPMG and CB Insights a few days ago, the drone industry has conducted a total of 13 financings in the second quarter of this year, totaling approximately US$106 million. In the third quarter of this year, the drone industry received only $55 million in investment (a total of 8 deals). And in the third quarter of last year, the drone industry received $134 million in investment. The lack of investment in the UAV industry in the third quarter of this year is closely related to the inability of UAVs in software and applications.
In view of the emergence of giants in drone hardware, the investment value is no longer large. At present, investors are looking for investment goals in the field of drone software and applications. For investors, UAV software companies can use less funds to complete the established goals, and can flexibly respond to various changes that may occur in this industry. Unfortunately, the current investment value of drone software companies is too small, which directly leads to a lack of investor interest. In the end, the amount of investment in the drone field has begun to decline, and development has stalled.
Unmanned aerial vehicles can really 'take off' only after their soft power is strengthened.
UAVs with innovative hardware but no soul are now in a difficult situation. The lack of software and applications has slowed down the rapid development of drones. Only after filling up this short board can the drone ecosystem be fully formed and truly 'take off'.
For companies that are obsessed with drone hardware, it is not too late to transform. Especially when there are already giants in the industry, working hard at the software and application levels is a good breakthrough. So the question is, which drone company can make a clean transition?