The development quality of children's toys is the key
In recent years, with the development of the economy, per capita income has continued to rise, and children’s consumption expenditures have accounted for an increasing share of total household expenditures. Parents only choose expensive ones from education, food, toys, etc., yes. Just want the children to be safer and healthier. Many parents expressed concern about the safety of their children's toys. In the past few years, there was a flood of negative news about domestic toys, such as the unqualified quality of certain toys, the excessive formaldehyde of certain toys, and the returning of certain toys by foreign countries.
According to the '2014-2018 China Toy Manufacturing Industry Production and Sales Demand and Investment Forecast Analysis Report' released by the Prospective Industry Research Institute, from the perspective of the proportion of the total industrial output value of the toy industry in the national economy, 2009 -In 2013, the total industrial output value of the industry as a percentage of GDP was relatively stable, hovering around 0.3%. On the whole, despite the huge export volume of the toy industry, its proportion in the national economy is still not high.
Currently, domestic children's consumption has accounted for about 30% of the total household expenditure, and the total monthly consumption of children aged 0-12 nationwide exceeds 3.5 billion yuan. However, the per capita annual toy consumption of children and adolescents under the age of 14 in China is only 20-30 yuan, of which the per capita annual toy consumption of Chinese urban children is 45 yuan, and the per capita annual toy consumption of rural children is less than 15 yuan, which is much lower than that of Asian children. The annual toy consumption is 13 US dollars and the average annual toy consumption of children around the world is 34 US dollars. It can be said that there is still much room for development in the children's toy market in the future.
With the advancement of technology, the sales of electronic toys have been high since the early education and electronic games entered the game market. It also brings a lot of unfavorable factors. The child’s myopia rate increases, the physical fitness decreases, and so on.
Many experts said that if the toy market wants to increase sales, it should be considered from the perspective of quality and safety. How to improve the process, how to improve the safety standards, and ensure the quality of the factory. It is the key to core competitiveness. Only by exercising strict self-discipline, can we bravely step onto the new peak and better promote China's toy industry to the world.