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In the first half of the year, the sales of building blocks increased by 44.6%. What are the new features of the new large-particle products?

by:Toysmax     2021-05-14

Folding building blocks has always been one of the more popular toy categories, and has become the first choice for consumers to buy educational toys. Especially during the epidemic period, the increase in home time makes building blocks more popular among parents and children. Tmall platform sales data show that in the first half of 2020, the sales of building block toys increased by 44.6% year-on-year, sales increased by 33.8% year-on-year, and the average price was 103.8 yuan, an increase of 8.0% year-on-year, showing a good market competition.

According to the particle size, the building blocks can be divided into large-particle building blocks suitable for children aged 1-5 or 6 years old and small-particle building blocks suitable for children aged 5 or 6 years old. Compared with small-particle building blocks, large-particle building blocks have the advantages of training young children’s hand grasping ability, hand-eye coordination, spatial thinking ability, and inspiring creativity. Many toy manufacturers also regard it as one of the key development categories and launch related toys. product.

From the new large-particle building blocks launched by toy manufacturers, we can see the characteristics of combining real life to set scene themes and innovation in the shape and function of the building blocks.


Combined with real life setting scene theme

Increase knowledge in role playing

Toy manufacturers are In the theme design, in response to children’s curiosity and desire to explore the real world, new building blocks with the theme of specific scenes in real life are launched, allowing them to enhance their understanding and understanding of the surrounding living environment in the process of assembling, constructing and role-playing. understanding.

▌The busy building base of the Lego Duplo series, the multi-functional engineering vehicle suit interprets rich scenes

This Lego Duplo series large particle building block set contains cranes, Four construction vehicles including excavators, dump trucks, and forklifts, as well as supporting construction facilities, site signs, etc., are also equipped with sound and light building blocks, which can play the sound effects of the corresponding vehicles. After the construction site is completed, children can interpret the story of the construction site, learn how to operate various vehicles, and learn to recognize the site signs.

▌Bangbao Rail City series of new energy high-speed rail, building blocks combined with track construction brings double fun

This building block set can build a station scene, combined with track building Ride, press the front switch, and the train can travel on the track. Children can simulate the busy scene of train arrival and departure at the station. At the same time, there are many different ways to build the track to exercise children's hands-on ability.

▌Enlighten the building block alphabet farm, conduct animal cognition and alphabet learning in the scene construction

This large-particle building block set is themed on the farm scene, and the building blocks are printed on the block There are various cartoon animal shapes and farm facilities such as scarecrows, as well as English letters. In addition to building farm scenes with their children, parents can also use animal shapes and English alphabet building blocks to allow children to recognize animals and learn English letters and animal English words.

▌Happy passenger car wash set, a variety of vehicles and play methods, cultivate children's vehicle cognition and innovative thinking

This car wash theme building block set includes engineering vehicles, There are five types of police cars and a helicopter to enhance children's cognition of transportation. At the same time, the building blocks can be broken up and reassembled to build car robots and other shapes to exercise children's divergent thinking ability and innovative ability.


Innovate in the shape and function of building blocks

Provide more conditions to inspire children's creativity

Some toys Manufacturers have innovated in the shape, material and functional components of the building blocks, and developed a variety of shape components, and some are equipped with controllable functional components, so that the building blocks can be moved, which enhances the fun of playing, and also inspires children's creativity .

▌Royal toy puzzle soft building block playground group, in the process of building various playground facilities, strengthen the cognition of shape

This building block set uses ABS Environmentally friendly plastic, soft material makes it easier for children to grasp. Different from the general shape of building blocks, this product has a variety of colorful irregular-shaped building blocks. Parents can use the building instructions to guide and inspire children to build various playground facilities; they can also encourage children to build a variety of different types of playground equipment. Modeling, while enhancing creativity, inspires children's cognition of colors and shapes.

▌American master drags the dog with large-particle puzzle blocks, which integrates building block storage, assembling platform and dragging in one

This product adopts a dog-shaped storage The box can be dragged and played, and it can also be used as a platform for building blocks, allowing children to build various shapes on the puppy. The colorful building block particles can also enhance children's color cognition.

▌Bruco can run and change into a magical partner, the main control component + remote control, build a variety of movable shapes

Bruco is equipped with this building block There is a main control component, remote control and various shapes of building blocks, which can build six anthropomorphic animal shapes and scenes. The main control component controlled by the remote control allows the assembled shapes to move and realize forward and backward movements. , And equipped with sound effects, bringing more fun.

Which of these new large-particle building blocks do you like? The 2020CTE China Toy Fair will be held at the Shanghai New International Expo Center from October 21 to 23. There will be tens of thousands of trending new products from more than 30 countries and regions around the world and 20 major toy production areas in China. Lego, Bruco, Bangbao Puzzle, Meigao, Funke, Enlightenment and other manufacturers will all appear at the CTE China Toy Fair. If you want to learn more about the new products of building block toys, come and visit CTE!

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