In the first half of the year, baby toys increased by 13.4% year-on-year, and brands such as Fisher, Hape, and VTech took advantage of the victory!

Infant and toddler toys play an important role in brain development, language enlightenment, ability training, hand-eye coordination, and physical exercise. For this reason, young parents are also keen to buy various baby toys. Tmall platform sales data show that in the first half of this year, the sales of infant toys increased by 13.4% year-on-year. Toy manufacturers such as Fisher, Hape, and VTech have launched a new batch of infant toy products, featuring innovative design, close attention to the critical period of infant growth, and multi-functional integration, bringing more choices to consumers.

1. Innovative design to enhance the functionality and fun of toys

In today’s era, the post-90s group has gradually become the main force in childbirth. They advocate convenience and speed in parenting, which has More time to enjoy life. Manufacturers such as Fisher-Price and Five-Star Toys have innovated in toy design to improve the portability of toys or increase the functional uses of toys to provide more convenience for young parents.

Fisher-Price 3-in-1 Deluxe City Park Fitness Machine: It can be used as a fitness frame or a game mat

This fitness machine from Fisher-Price The new product adopts the dual function design of fitness machine + game mat. Remove the fitness frame and it can be transformed into a game mat, which greatly increases the usage rate of toys. It is equipped with urban themes and cute animals to enhance the fun of playing.

Five-star toy water play backpack: a fun little pool that can be carried on your body

The hot summer is a good time to play in the water, five-star toy' Ying Jing launched this water toy suitable for children over 1 year old. It innovatively uses a portable backpack design. Various fruits and vegetables, knives and forks, cutting boards and other rich accessories can be stored in the backpack, which combines portability and storage. Sex. Put down the table legs behind the backpack to change into a water table in seconds. After filling in water, turn on the faucet to electrically circulate the water.

Second, grasp the critical period of growth and focus on the improvement of specific abilities of infants and young children

Infants and young children have several critical periods of development during their growth, such as the learning period and language In the sensitive period and music sensitive period, toy manufacturers launch new toys that focus on improving specific abilities according to the growth and development of infants and young children.

100 VTech Animal English Words: English Enlightenment, Cognitive Animals + English Vocabulary Learning

100 Animal English words have standard American pronunciation and touch The learning function is divided into 12 major themes and 108 kinds of animals. It not only has Chinese and English pronunciations, but also has real animal pictures, calls and interesting knowledge. There is no need to read a pen. The user can directly touch the pattern or text with the finger to make a sound. It is more suitable for young children to operate.

Hape Smart Touch Symphony: Music Enlightenment, through wooden touch technology, brings a unique interactive experience

This is a A musical toy with a sense of science and technology. Through the national patented wooden touch technology, the corresponding sound can be played by lightly touching the pattern on the wooden board. It has three experience modes: music mode, color mode and instrument mode. Touch in each mode The sound effects of the patterns are different. It can not only play music, but also enlighten learning. There are 120+ melodies/sounds/phrases, and the three languages u200bu200bcan be switched between Chinese, English and German.

Aimengbao crawling toy traveling tortoise: guide crawling to promote the development of big movements

This learning-to-climb toy traveling tortoise launched by Ai Mengbao is vivid The crawling action can arouse the crawling interest of infants and young children, exercise physical coordination and balance. There is a button on each of the four feet of the little tortoise. Each button has different functions, such as light buttons, music playback, children’s stories, poetry recitations, etc. In addition to guiding crawling, this toy has a built-in rich parenting content, ranging from auditory and visual , Tactile and many other aspects to promote the development of the senses.

3. Integrating multi-functions to provide multiple play experiences

Toy manufacturers stimulate children’s interest in exploring and discovering the mysteries by integrating multiple play experiences into one toy. While exploring the desire, he also exercised his hand-eye coordination and fine motor skills.

Ao Bay Life Experience Hall: Six life scenes, learn various life skills in play

This toy contains 6 life scenes, 20 kinds of real experiences, such as unlocking and closing the door, washing hands in the toilet, sleeping independently, etc., touching different buttons will send out reminders of different scenes, through the simulation of life scenes, it can cultivate children's living habits.

Special treasure box of frogs orbiting beads: a collection of five ways to play in one body

This toy integrates wire-wound beads, shape matching, and number recognition. There are six gameplays of knowledge, color matching, gear linkage, and movement training. Different gameplays are aimed at different ability training goals, such as observation, cognition, hand-eye coordination, fine movement, etc.

Guyu Harmony Game Study Table: Multi-function in one, bringing multiple fun

This game table combines piano keys, digital beads, There are multiple functions such as gear linkage, rotating trains, and various gameplay. Multiple buttons correspond to different functions or emit different sound effects. The rich interactive link settings bring multiple fun.