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Good news spread frequently, Bruker won two 'potential brand' awards in a row

by:Toysmax     2021-06-05

Recently, the Bruker building block brand has won two consecutive heavy media awards, namely the '2020 China's Most Potential New Brand Top100' issued by Inspur New Consumption and the '2021 Marketing Potential Brand' issued by the New List Conference. This is a high level of recognition by the authoritative new media for the brand power and marketing power of Bruker children's building blocks.

On March 21, we focused on recording the new consumer business history and deep thinking about the industry’s future strong new media wave and new consumption, and jointly selected more than 30 top consumer investment institutions to select ' In 2020 China's Most Potential New Brand Top100' award, the children's building block expert Bruco topped the list with his outstanding market reputation and media evaluation. Inspur New Consumption believes that the 'potential brand' represented by Bruker Building Blocks has strong first-mover advantages and innovation capabilities in terms of core elements such as product innovation, brand building, traffic operation, and organization management; and On the systematic and large-scale growth path, there is also a unique leading value for the segmented industry.

Complete list of 2020 China's Most Potential New Brand Top100 Lifestyle List

On March 27th, it is known as the 'Oscar' of the new media The new list conference was held in Hangzhou, and Bruker won the 'Annual Marketing Potential Brand' award through continuous deepening of global marketing.

The Bruker children's building block brand can stand out among the new consumer brands blooming in abundance, instead of always following the theme of 'standing from the user's point of view, and effectively solving the user's pain points' open. In the changes in the 'people and goods marketThrough the mainstream platforms under the new Internet environment such as Douyin, Xiaohongshu, WeChat, etc., with high-quality content as the starting point, combined with multiple play methods and contact matrixes such as talents planting grass, bringing goods, live broadcast, and effect delivery, etc. Effectively communicate, influence and interact with the younger generation of treasure parents and children's audiences, and continue to accumulate the crowd assets belonging to the brand.

In addition, Bruker Building Blocks also tried a variety of content marketing methods, with the help of large IP and large traffic for brand placement. Strategic cooperation with CCTV Variety Show and Watermelon Video to help Guofeng Variety Show 'Go Live!' Huacai Youth' strengthens Bruker’s impression of “the first brand of domestic products for children’s building blocks”; it also launched a customized micro-variety show 'Bruck Magic Class' on Youku Children’s and Parent-child Channels, with a new generation of celebrity parents and parenting experts The puzzle gameplay of popular science blocks conveys the concept of efficient companionship.

In the future, Bruco Building Blocks will continue to make efforts, continue to consolidate the brand positioning of 'children's building block expertsMore children affect more mothers. Let the 'Made in China' brand of domestic product blocks enter more families and accompany more children's happy childhood!

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