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Exclusive Numerical Review | Sales of outdoor toys and baby travel products have soared!

by:Toysmax     2021-04-13

Spring is approaching, and the sales of outdoor toys such as four-wheeled trolleys, scooters, scooters, electric strollers, and baby travel products are rising.

According to ECdataway data, in February 2021, on Tmall platform, the top three key categories of toy sales growth year-on-year are: electric/remote control toys (64.2%), dolls (50.7%), scooters ( 44.9%).

Among the key categories of baby products, the sales of safety seats have the highest year-on-year increase, reaching 133%. Four-wheel strollers and electric strollers have also increased by 56.5% and 5.8% respectively.

1. Sales of four-wheeled trolleys increased by 56.5% year-on-year, with the highest sales of portable strollers priced at RMB 300-600.

In February 2021, the average price of four-wheeled trolleys increased year-on-year A drop of 8%.

From the perspective of the proportion of sales in the price range, the sales of portable four-wheel carts in the price range of 300-600 yuan accounted for the highest proportion, reaching 10.3%.

The best-selling item in this price range is gb Goodbaby's lightweight and comfortable stroller, with an average transaction price of 600 yuan.

Second, the sales of scooters increased by 54.5% year-on-year, and the price of 100-200 yuan accounted for the highest proportion.

In February 2021, the average price of scooters increased by 8% year-on-year.

From the perspective of the proportion of sales by price range, products with a price range of 100-200 yuan accounted for the highest proportion of sales, at 21.2%.

The best-selling product in this price range is Le's balance bike, with an average transaction price of 145 yuan.

3. Sales of scooters increased by 44.9% year-on-year, and products priced at RMB 200-300 are more popular

In February 2021, the average price of scooters increased by 6% year-on-year .

From the perspective of the proportion of sales by price range, products with a price of 200-300 yuan have the highest sales, accounting for 37.5%.

The best-selling item in this price range is Disney children's scooters, with an average transaction price of 201 yuan.

Four. Sales of electric strollers increased by 5.8% year-on-year, and products in the price range of RMB 400-600 were more popular

In February 2021, the average price of electric strollers increased by 2.8% year-on-year.

According to the proportion of sales in different price ranges, the sales in the price range of 400-600 yuan accounted for the highest proportion, reaching 30.5%.

The best-selling single product in this price range is the Berriga Benz Big G children's electric car, with an average transaction price of 562 yuan.

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