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Electronic products spawn a new educational and entertainment toy market

by:Toysmax     2021-05-10

The injection of educational entertainment functions and electronic technology has given birth to a new educational entertainment toy market, which includes toy/game PMP products, early childhood education machines, learning machines, and game consoles. Educational and entertainment functions have given parents who 'seem to be a dragon' a good reason to buy; and the continuous advancement of electronic technology has enabled the multimedia technology (high-performance embedded computing, storage and display) currently used in consumer electronics to be at a very low cost. Enter educational entertainment products that parents can afford.

In-Stat, a market research organization, said that the global education and entertainment market reached US$1.7 billion in 2005 and is expected to reach US$5.5 billion in 2010. Semiconductor manufacturers can use existing portable multimedia solutions to introduce products to the price-sensitive educational and entertainment toy market. Melvin Hirata, Marketing Director of LSI Logic's Consumer Products Division, said: 'At the supply level, the technology used in consumer electronics has enriched the original products and functions, while the continued emphasis on education and children's early exposure to electronic products have driven demand.'

Traditionally, electronic toys are usually based on a simple MCU platform. In order to achieve more educational and entertainment functions, there are two methods. One is to replace the original platform with a more integrated multimedia processor; the other is to use the MCU platform. On the basis of adding multimedia co-processor. Representative vendors are LSI Logic and Altera.

LSI is pushing its ZEVIO application processor to the educational and entertainment toy market. The architecture uses a multi-processor approach to achieve low power consumption, high cost performance and flexibility, and differentiate the final product. It is composed of ARM9, DSP, 3D image processor and 3D audio processor, display processor and multiple peripherals, suitable for a variety of products. The 3D image processor is cost-effective and easy to program. It also has enough performance and features to display between PS1 and PS2 image capabilities, making the end product more interesting. DSP provides flexibility and cost-effectiveness to meet multiple needs such as media and data processors. Hirata said: 'Even with so much high performance and flexibility, ZEVIO can make the final product retail price within $100, which is very suitable for a variety of product development.'

Currently a major manufacturer of educational and entertainment toys. There are LeapFrog and VTech. Based on the ZEVIO platform, VTech launched the V.Flash home education and entertainment system with curriculum learning and video game functions in September this year. V.Flash integrates video games, CD playback and audio/video entertainment functions on a compact and slim console, creating a 3D image and sound learning environment. The V.Flash target group is children aged 6 to 10, with a suggested retail price of US$99.99. The educational and entertainment games released by VTech are released on CD. In-Stat believes that parents are more willing to spend money on products with 'synchronized growth' characteristics. This type of product has upgradeable software that can adapt to children's age as they grow up month by month. In 2006, the total BOM cost of typical education and entertainment products was around US$60, LCD, MCU, flash memory and various specialized devices will account for the main part.

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