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Early childhood education toy color drawing books sell out, causing color pencils to be in short supply

by:Toysmax     2021-05-20

Recently, the sales of coloring books such as 'Secret Garden' have been booming, especially the coloring books of early childhood education toys have become parents' first choice. This has also led to the embarrassment that the global supply of colored pencils is in short supply.

The British bookstore chain Waterstones noticed that in just one year, the sales of color picture books have increased by 300%

According to recent reports from foreign media It is understood that Faber-Castell, the world's largest wooden pencil manufacturer, warned that due to the hot sale of color drawing books, the global supply of colored pencils and brushes is in short supply. The company claims that adult coloring books are a way to decompress and vent, so sales continue to surge.

The company’s spokesperson said that the sales of colored pencils are growing at double digits, and the company’s German factories are forced to work overtime to meet consumer demand. Sandra Suppa said: 'At present, our Stein factory in Bavaria has increased the schedule to meet the needs of global adult coloring book players. Now, consumers are not satisfied with 36 colors/sets of colored pencils. We noticed that they prefer more colorful pencils. Colored pencil sets, such as 72 colors/set and 120 colors/set.

The British bookstore chain Waterstones noticed that in just one year, the sales of coloring books have increased by 300%. Waterstones children’s publications Director Melissa Cox said: 'Coloring books are very popular. We are shocked, but their sales are still very good. Adults are already buying coloring books for themselves. '

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