Toysmax, located at the well-known motherland of toys- ChengHai Shantou, it is one of the most professional
manufacturer and a reliable toy supplierwho attach great importance to quality.
There are two sentences that have harmed Chinese toy entrepreneurs and many companies. What is the first sentence, the fragrance of wine is not afraid of the deep alley, but this sentence is wrong! Let's not analyze this sentence today. What is the second sentence? Called small profits but quick turnover.
Because in the Chinese mind, what should I do when his products are not selling? A bit cheaper! I can sell more as soon as I get cheaper. I buy more and I finally earn it back. I sell 10 and earn two yuan each. Although the profit is high, what should I do if I can't sell it? I sell it cheaper. I earn 5 cents each. If I sell 30, don’t I earn more than you? Isn't that just small profits but quick turnover.
The thinking of small profits but quick turnover is deeply ingrained in China
The thinking of small profits but quick turnover is deeply ingrained in China. What causes people to believe in small profits but quick turnover?
This kind of root originated in China's feudal society. According to a statistic, China's labor productivity has only increased by 4 times in the past 2000 years! At that time in the Qin Dynasty, people pulled oxen to plow the land. How about 2000 years later? Until 1980, when I remembered, the ox-pull plow was still used in the countryside. The plow was exactly the same as it was more than 2,000 years ago, without technological progress! The result is that China’s commodities have not been developed, the commodities are extremely low, and the products are homogenized. But now the products are extremely rich, and any one product may be replaced by other products. Consumers are not buying the cheap thing, but buying the things he approves, he thinks they need, and he thinks they are worth.
The best-selling products on the market are not small profits but quick turnover, but high profits but quick turnover!
What are the products that we find that are really selling well on the market?
He is not profitable, he is profitable! Don't you believe it? I ask you, which brand is the best toy sold in the world? Lego, is he the least profitable in the industry? Isn't it? He is the thickest! If his price is high, you can still buy it, his brand is loud! There are other toy brands that sell well in China. Are they the thinnest? No, they are the thickest!
The products that can achieve higher sales are not about profit or profitability. It lies in the value that can be provided!
Later someone studied the best products on the market, which are not small profits but quick turnover, but really high profits but quick turnover.
Because of small profits but quick turnover, many companies have no money to improve technology, no money to improve product quality, no money to do more promotion or advertising, which leads to consumers not understanding our things and leading to your products Well, he doesn't know either! He would rather choose a product of a certain brand that he recognizes. Your quality is good. I'm sorry he didn't buy yours. Why? He hasn't heard of you, he can't see your good!
So we must remember: whether a product can be sold more does not depend on whether your benefits are thick or thin, but depends on the value that can be provided. Consumers think it is worth it. Consumers say that he is not worth it, and he is not worth it, and it has nothing to do with their own interests!
Speaking of this, I have to introduce the world’s most business-oriented Jews. Their tempered business skills are:
Jews have no country for a long time, which makes them born into the world. Citizens; Jewish merchants have no fixed market, which makes them born as world merchants. The Jewish merchants attacked the West, fought the North and South, and made extensive ties, creating a large and small trade. As long as you do business with Jews, everyone is a friend.
One of the axioms of Jewish business law: 'Aim at women.' The Jews believe that earning 'women' money and 'mouth' money is an eternal business, and it is also the world's safest profitable business. This is the 'second axiom' of Jewish business. The consumption of toys coincides with the Jewish belief that it is easiest to make money from 'women' and children.
The second axiom of Jewish business law is to target people’s mouths
Jews are known for 'justification by doing'. Although they have 613 precepts, their thinking But very free. In business activities, the Jews have never been bound by any stereotypes and vulgar customs. As long as they do not violate the law and the law, there is no restricted area for business. While many peoples are still lingering in the bounds of various old concepts, the Jews have already taken the lead in many fields.
The Jews will answer very quickly: 'If I work 16 hours a day, I can earn an extra 640 dollars a day, then my life span will be reduced by 5 years. Based on an annual income of 200,000 dollars, 5 years I will lose 1 million dollars in income. If I rest for 1 hour a day, my loss is only 80 dollars for 1 hour, then I will get 7 hours a day for 5 years, and now I am 60 years old, if I rest on time, I can live another 10 In 2015, my loss was only 280,000. Compared with my income of 1 million US dollars, 280,000, which is more and less?