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Analysis of the current situation and future development of wooden children's toys market

by:Toysmax     2021-05-13

With the launch of various smart toys, traditional wooden children's toys have gradually faded out of people's sight. The children's toy market introduces the old and the new, and the update speed is fast, and it is necessary to keep innovating to win a place in the market.

Wooden toys are made from natural wood, which is healthy and safe, and can be biodegradable without harming the natural environment. Therefore, both domestic and foreign markets strongly respect it. However, if traditional building blocks, Trojan horses, and educational toys do not seek change or innovation, they will obviously not be able to satisfy the increasingly demanding children consumers. In recent years, Chinese wooden toy companies have boldly tried to use them in order to seek industry transformation. The authorized image and animation cooperation assigned value to the product, which played a very good role in boosting the sales of Muwan products.

Recently, Hangzhou Dingge Cultural and Creative Co., Ltd. and Zhejiang Shuren University held the establishment meeting of 'Fixed Dreams and Creativity CollegeDream Creative Academy'. This academy specially built for toy companies will make full use of Yunhe, a global wooden toy manufacturing base, and accelerate the transformation and upgrading of Yunhe County’s wooden play industry through in-depth 'production, study and research' integration, and boost Yunhe’s global wooden toy industry. Construction of toy creation center.

Coincidentally, the integration of Chinese wooden play companies and the cultural animation industry has occurred frequently in recent years. What is the actual effect?

Domestic animation-themed wooden toys are favored by the market

Combined with animation, firstly, with the help of cartoon characters to promote sales, secondly, increase the cost of piracy, and thirdly increase the toy The added value of corporate culture makes the corporate image more deeply rooted in the hearts of the people.

In Yunhe, Zhejiang, which is the leading position of Chinese wooden play, wooden play companies seem to have a consensus on this direction. They have successively cooperated with CCTV Children’s Channel, Hangzhou National Animation Industry Base and Shanghai Art Film Production The cooperation between factories and other companies has led many toy companies to develop wooden derivative toys for animation works such as the Calabash Brothers, Romance of the Three Kingdoms, and Malanhua.

In 2011, Aoguang Group obtained the exclusive license agreement for wooden toys in China for the cartoon images of 'SpongeBob SquarePantsGoing on the market one after another.

In addition to authorizing the production of products for well-known animation images, Muwan Family also established Hangzhou Dingge Cultural Creative Co., Ltd. in Hangzhou to organize the shooting of cartoons with toy puppets as props, such as 52 episodes of puppet cartoons. 'Lu Xiaoban and his friends' was successfully included in the Zhejiang Provincial Cultural Excellence Project. In addition, the latest 'Invincible Town' and 'Nut Wars' cartoons have achieved good results. Among them, 'Nut Wars' won the top ten works of the first micro-video contest of the New Media Festival in the 4th New Media Festival in 2011.

In 2013, more than 20 'Xiao Rui and the Big Devil' series of wooden toys jointly launched by Dany Toys and the well-known national animation company Xiamen Thumb Animation Co., Ltd. were launched, not only created the series The record of annual sales of more than 10 million products has also driven Dany's other enlightenment puzzle blocks and jigsaw puzzle toys to achieve monthly sales exceeding 2,000 pieces. Compared with other non-animation wooden toys, this sales comparison shows the great magic of marriage with animation. According to our understanding, in the second half of 2016, the 52-episode large-scale stop-motion animation work 'Dudu Town' invested by Muwan Family will be fully launched again. It is expected that this series of toy products will also perform well.

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